How to buy Art

Welcome to the ultimate guide for new art collectors! Buying contemporary art can be a daunting task, but with the right knowledge and approach, it can also be a rewarding and fulfilling experience. Whether you're a beginner looking to start a collection, or an experienced collector looking to expand your horizons, this manual will provide you with the tools and insights you need to build a collection that is meaningful, valuable, and timeless.

We'll take you on a journey through the world of contemporary art, sharing our expert tips and tricks for finding the best pieces to suit your taste and budget. From understanding the different styles and movements in contemporary art to learning how to evaluate the quality and condition of a piece, we'll arm you with the knowledge you need to make informed and confident purchasing decisions.

So whether you're looking to buy your first piece of art, or add to your existing collection, let this manual be your guide as you discover the beauty and power of contemporary art.

1. “Feel” your artwork

When it comes to buying art, it's important to listen to your instincts. Just like with love at first sight, you'll know immediately when you've found a piece of artwork that speaks to you. However, it's also important to take your time and really explore the piece before making a decision. Spend time studying the composition, the colors, the brushstrokes, and the overall feel of the piece. Imagine it in your space, and think about how it will make you feel each time you see it.

But don't be afraid to trust your instincts. If you're not sure about a piece, it may not be the one for you. Remember, this artwork will be a part of your life for a long time, and you want to make sure it's something that you truly love and connect with.

2. Choose the right Gallery / Art Supplier

Choosing the right gallery or art supplier is just as important as finding the right piece. Not all galleries are created equal, so it's important to do your research and choose one that takes a lot of responsibility for the artwork they sell.

Here are a few things to look for when choosing a gallery or art supplier:

Condition of the art piece when it arrives: The gallery should ensure that the artwork is in the same condition as described and shown to you, and that it arrives to you in a safe and secure manner.
Certificate of authenticity and technical data: The gallery should provide you with a certificate of authenticity, as well as any technical data available about the artwork, such as the artist's name, title, date of creation, and the medium used.
Appraisal report: The gallery should provide you with an appraisal report, specifying the art value at the buying stage. This will help you understand the value of the piece, but usually, this document is not useful for insurance or tax purposes.
Quality of materials: The gallery should ensure that the artwork is made of high-quality materials and that the art is well-crafted so that the art can last for longer terms.
Replace the artwork: Some galleries offer longer-term replacement policies, which can be helpful if you ever decide to change your art collection.

By choosing a reputable and responsible gallery or art supplier, you can ensure that you're getting a high-quality piece of art that is authentic and has been properly cared for.

3. Learn the Art

As a collector, learn as much as you can about the artwork and the art collection. Research the artist, study the artwork, read art history, and visit art museums and galleries to gain a deeper understanding and appreciation of the pieces you invest in. This will not only help you make more informed purchasing decisions, but it will also deepen your appreciation and understanding of the pieces you own.

4. Buy the art & get to know the artist!

Focus on the artwork itself rather than the reputation of the artist. A common mistake buyers make is purchasing an art piece they don't even like just because it's done by a well-known artist. Instead, buy the art that appeals to you, regardless of whether the artist is famous or not.

Getting to know the artist can also be an important part of the art-buying experience. By learning about their passion, vision, and the story behind the artwork, you'll be able to gain a deeper understanding and appreciation for the piece. This approach is also supported by artists themselves, who prefer their art to be taken by someone who appreciates the art itself and not just the signature.

In addition to this, by getting to know the artist, you may also be able to connect with them and learn more about the creative process behind the artwork, making your art-buying experience even more special and meaningful.

5. Look beyond the investment

Look beyond the potential investment value and focus on the artistic value of the piece. While it's true that quality artwork can increase in value over time and provide a good return on investment, this should not be the primary focus when purchasing art.

At Art & Co. by MCH, as a part of an investment advisory firm, we care about the future financial value of the artwork and invest in emerging artists whose value is likely to increase over time. However, we also encourage our clients to look beyond the investment aspect and concentrate only on the artistic value of the piece.

Art is meant to be appreciated and enjoyed, not just as a financial investment. Buying art solely for the purpose of making a profit defeats the purpose of art. Therefore, we always suggest considering the artwork for its aesthetic value and how it will enhance your life and space, not just as a financial investment.

6. Expand your artistic horizons

When building an art collection, it's important to expand your artistic horizons and not restrict yourself to a particular genre or movement. Instead, indulge in all your varied interests and explore different styles and mediums.

One of the benefits of collecting art is the ability to explore new and different forms of artistic expression. Don't limit yourself to a particular style or medium, and always keep an open mind when it comes to discovering new artists and artworks.

Additionally, don't consider whether or not your collection is traditional or contemporary. The most important thing is that you choose artworks that appeal to you the most. A diverse collection will not only be more interesting to look at, but it will also give you the opportunity to explore different artistic styles and movements.

7. Artworks interaction

When building an art collection, it's important to consider how the artworks will interact with one another. Creating a diverse collection can be a unique and beautiful experience, but the way you present the artworks in the room can greatly affect their overall impact.

One way to make the artworks interact is by combining them based on similar forms or colors, rather than genres. This can create a cohesive and visually striking display. For example, you can group together artworks that feature similar shapes, such as circles or triangles, or that use similar colors, such as shades of blue or green.

Another way to make the artworks interact is by presenting them in the same type of frame or stand. This can help to create a cohesive look and feel, and make the artworks appear as if they belong together.

8. Art lovers & interior design

When displaying it in your home, it's important to consider how it will interact with your interior design. One way to do this is by pairing your art with the right furniture. This will help to create a cohesive and visually pleasing display.

To achieve this, you should consider the style and color of your furniture and make sure it complements the artwork. You can also consider the size and scale of the furniture and the artwork, making sure they are in proportion to one another.

Additionally, you can also consider the lighting in the room and how it will affect the artwork. Natural light or well-placed artificial light can enhance the artwork and make it stand out in the room.

9. Have confidence in yourself

Remember that the process is deeply personal and should be treated as such. There is no right or wrong way to collect art, so don't be afraid to go with your gut and trust your own taste.

And remember, the most important thing is that you enjoy the art you own and it brings joy to your life.